Ecommerce user experience design is not just about creating web pages; it’s about building lasting relationships between customers and brands through powerful, useful, and usable products and services. The first step is defining a strategic plan of action that combines standard usability best practices with custom innovations to improve overall user experience.
User Experience Design
UXD’s user experience design team is committed to building elegant, compelling, and reliable user experiences. We’re specialists in information architecture, interaction design and usability. We employ these specialties to help our clients grow the online sales through improved customer experiences.
Each step in UXD’s design process is an opportunity to connect customers with our clients’ brands. We craft the story of your ecommerce success; we envision the user experiences as a narrative journey; and we build creative solutions that guide customers through the sales process in exciting and engaging ways.
We believe that the best way to understand a user’s experience of your site is to watch and listen while they use it. We perform user tests with people in your specific target demographic performing key tasks central to conversions. Our experts analyze these sessions, and create specific action items that decrease abandonment, increase engagement, and improve conversion rates for our clients.
A/B testing allows us to test the effectiveness of two carefully considered variations of content against each other using live users. Our team uses this tool to optimize conversions on product pages, checkout processes, promotional banners, copy, email marketing and just about anything that affects your ecommerce site’s effectiveness. By using live traffic we’re able to accurately predict which variation users prefer, ensuring that changes are only made when they measurably improve conversions and revenue. Best of all our methods are technology agnostic and allow us to perform these tests quickly without the need to involve your development team.
Uxer Design has extensive experience designing compelling shopping experiences for mobile platforms. We focus on understanding how shoppers interact with phones, tablets and other devices — and how their expectations and experiences differ that when shopping online through a desktop display. Find out more about our mobile ecommerce design solution.
Whether we’re designing an end-to-end eCommerce solution or an elegant front-end user interface for an added feature, our technologists deliver efficient, and cutting-edge solutions to meet the exacting user experience, creative and business requirements of our clients. We integrate smoothly with ecommerce platforms like OrderDynamics and Magento.